About Us
OUR MISSION
LIFE IS BETTER WITH ROOM TO ROAM.
Rhino-Rack is founded on a simple belief: life is better when we make space for adventure. Our mission is to help you make time and space in your life for it — with products that let you bring whatever you need, wherever you're going. That double meaning of 'making space' is at the core of everything we do.
OUR STORY
30 YEARS OF GOING FURTHER.
1992
—
Richard Cropley founds Rhino-Rack.
1998
—
Selling to adventurers in over 60 countries.
2008
—
First warehouse opens in Denver, Colorado.
2010
—
The iconic Pioneer Platform launches.
2018
—
All plastic removed from our packaging.
2022
—
Rhino-Rack celebrates 30 years.
2024
—
Pioneer 6 launches — our most advanced platform yet.
60+
Countries
35,000+
Vehicle Fits
30+
Years
INNOVATION
PIONEERS BY NAME AND NATURE.
As a pioneering business, our vision is to redefine the future of 'racks'. We challenge convention and push boundaries to build products that change how the world carries its gear for the next adventure.
OUR COMMITMENTS
WE STAND BEHIND EVERY RACK.
BUILT TO LAST
Lifetime-backed hardware and gear engineered to outlive the trips that wear it in.
PLASTIC-REDUCED PACKAGING
We've commenced removal of plastic from our packaging back.
TESTED FOR SAFETY
City-crash tested to ISO 11154, for real peace of mind.
OUR VALUES
What we build for.
Protecting nature for nature-lovers
Because the places we play are worth looking after.
Making adventure accessible to all
Gear and know-how for every kind of explorer.
Dedicated to new discoveries
Always chasing the next place worth reaching.
Championing Aussie grit
Toughness and heart, built into everything we make.
GLOBAL FOOTPRINT
BUILT IN AUSTRALIA. TRUSTED EVERYWHERE.
From our home in Australia to a warehouse in Denver, Rhino-Rack gear goes wherever the adventure does.
OUR FAMILY
PART OF THE CLARUS ADVENTURE FAMILY.
Rhino-Rack stands alongside Maxtrax, TRED and RockyMounts — a family of brands built to get you further, safely.
RHINO-RACK
MAXTRAX
TRED
ROCKYMOUNTS
ØNWRD
MAKE SPACE FOR ADVENTURE.
Find the perfect rack for your vehicle and your next adventure.